Limited time membership

Conquer Anxiety, Master Authentic Conversation

Appointment University’s platform revolutionizes marketing outreach, whether in-person or over the phone. It identifies and then tackles contact reluctance head-on. Through the 15-Second Approach and a dynamic feedback loop, it empowers users to overcome anxiety and engage in authentic, trust-building conversations, regardless of industry. AU delivers measurable results, transforming how organizations approach "sales" training.

Learn More About Our Appointment U. Programs

Banks pdf

Non-Profits pdf

Credit Union Pdf

The Philosophical 15-Second Approach is a Game-Changer for your Career

Testimonials from Fortune 100 Agents

AU Bootcamp - 100% money-back Guarantee

Confront your prospecting anxiety and become a master of phone calls and face-to-face prospecting.
There is a temporary wall of anxiety that you'll conquer, setting you free to chase your dreams while servicing (not selling) your market.
Develop the entrepreneurial mindset with a DIY accountability program and an intense focus on what you personally can control.

Watch Excerpts from the Programs

The #1 Sales Trainer in your Life

(40 Seconds)

What Overcomes Prospecting Anxiety? (90 Seconds)

Luke and Yoda for Non-Profit Fundraising (3.5 minutes)

Program Breakdown

Primary 15-Second Approach Video (25 minutes)

This video presentation represents the foundation of the entire program. The rest of the modules and information are all built off this critical 47-minute foundational video of the 15-Second Approach. This video will help you understand prospecting anxiety - where it comes from and how you can get past it permanently. It also introduces the 15-Second Approach...
Primary Live Webinar - Developing your 15-Second Approach

A deep dive into the development of your own 15-Second Approach to help you communicate authentically with prospects in any setting. This will not only help with your current market...but will also help you expand your reach into the community via centers of influence (COI's).
Quarter Club

A weekly session where marketing professionals all gather to share experiences. This is separated by role, but shares one common theme — it is actual experiences, not theory in a classroom. This will be the most informative 45 minute session in a marketing professional's week!

"The program builds a culture that allows free flowing conversation and is worth its weight in gold to banking institutions, but more importantly to their customers. The tracking program is so simple you'll almost chuckle - but the impact will be powerful and immediate. Do yourself a favor and check out this program.

John Witkowski

President and CEO, Independent Bankers Association of NYS

"The approach has been a huge asset in helping us develop and train existing and new advisors. Gary offers a unique approach which helps our advisors make sense of (and overcome) the anxiety which surrounds prospecting. The simple 15-Second Approach philosophy changes everything - fantastic!

Louis Nuchereno

Executive VP at Equitable Advisors-East Region

"I have seen firsthand that Gary Hoy's appointment setting approach is a game-changer. Having been in sales management for 35 years, I know that this amazing "15-second Approach," can double sales results in short order. Gary's program should be the first of any training you provide your sales team.

Larry Post

Former Group Vice President of New England for Ameriprise Financial (New England)

"Meeting Gary is one of the best divine appointments in my career of 22 years. His training is simple and concise. Just take action, get busy and get results. This is the best training I have attended that gives results - in the last two weeks I have closed on 3 new contracts! It takes anxiety away and recalibrates my mind to focus on what I can control. Simply awesome!!!

Agnes Oh

Financial Services Director - Prudential Assurance (Singapore)

I am a huge fan of Gary Hoy. Gary's excitement and enthusiasm make him stand out as a trainer and motivator. Most importantly, he operates from the heart with true passion! Gary played a key role in helping many of my struggling people to take their careers to the next level. The agency's activity and production increased to the point that we had a record month in January!

Elias Boles

State General Agent, National Income Life Co. (New York)

My company model requires me to walk into a business “cold” and meet the owner. This caused major anxiety as it would for anyone. Initially, merchants would say no or tell me they didn’t have time for me. I would leave very frustrated and take the rest of the day off feeling incompetent, even wondering if I could make things work. After a few weeks, Gary hit on some key notes, and I began using his 15-second approach and things immediately began to change. Fast forward a couple of months, now I can walk into any building, meet any person, and explain what I have to offer. It is actually fun now! To be able to connect with a business owner and share your business with passion is extremely rewarding. The sky is the limit for me and I’m just getting started. Do yourself a favor and jump into a bootcamp, it can change your life.

John Reczkowski

Owner, Infusion Business Solutions (New York / New Jersey)

"Appointment University is a lifeline for agents - both new and struggling - to make sense of the emotional aspects of prospecting. The impact in my organization has been eye-opening in developing new activity and excitement. My initial exposure was watching a short video from a Managing Partner of a Fortune 100 Company and several participants who had seen a significant jump in production. Then, after 10 minutes with Gary, I had two questions - how much and when can we start.

I encourage you to carve out some time with Gary - you will then likely ask the same two questions. This is a game-changer for any salesforce...the principles taught help agents identify and then overcome their fears to prospect...

Richard Schega

General Agent - Magnolia Wealth (Fortune 100)

"Having run my own business for the past 20 years I am keenly aware of the importance of client acquisition. Thank you for putting a finger on the emotions which continually seem to invade my business…your honest and straightforward Bootcamp was refreshing and has reinforced the importance of “Getting in the pool, and staying in the pool.” I am a self-help enthusiast and this material is the best I have ever seen…

Thomas Vicanti

Partner, BICA Solutions

About Gary Hoy...

Gary Hoy started his career in the field of special education. He then started a side business but soon realized he was a “card carrying” business owner, not an active one. Through years of trial and error, Gary developed an amazing ability to “open doors.” He went on to individually counsel hundreds of business owners and many Fortune 100 company sales teams. He authored a book (Call Power) on call reluctance that sold 50,000 copies. With a thought provoking use of analogies and metaphors - his teaching will enhance your view of your potential and financial future.