The 15-Second Approach: Turning the Faucet on with Front-Line Outreach
Appointment University’s platform revolutionizes training for all front-line banking and Credit Union professionals. Through the philosophical 15-Second Approach, you begin to service, not sell. Opening authentic, trust-building conversations in-person, or via the phone turns into a habit.
Everyone Waiting for Appointment University's 15-Second Approach to turn the faucet on!
Course Breakdown
Primary 15-Second Approach Video (25 minutes)
This video presentation represents the foundation of the entire program. The rest of the modules and information are all built off this critical 47-minute foundational video of the 15-Second Approach. This video will help you understand prospecting anxiety - where it comes from and how you can get past it permanently. It also introduces the 15-Second Approach...
Primary Live Webinar - Developing your 15-Second Approach
A deep dive into the development of your own 15-Second Approach to help you communicate authentically with prospects in any setting. This will not only help with your current market...but will also help you expand your reach into the community via centers of influence (COI's).
Quarter Club
A weekly session where marketing professionals all gather to share experiences. This is separated by role, but shares one common theme — it is actual experiences, not theory in a classroom. This will be the most informative 45 minute session in a marketing professional's week!
Learn More About the Bank and Credit Union Association Partnership
The Philosophical 15-Second Approach is a Game-Changer for your Institution
Confront your prospecting anxiety and become a master of phone calls and face-to-face prospecting.
There is a temporary wall of anxiety that you'll conquer, setting you free to chase your dreams while servicing (not selling) your market.
The conquering of ones reluctance to approach new or existing customers results in exponential growth...not linear. Once the anxiety is gone all types of opportunities are seized by the newfound confidence.
Watch Excerpts from the Program
The #1 Sales Trainer in your Life
(37 Seconds)
What Overcomes Prospecting Anxiety? (95 Seconds)
Meet Our Preferred Partners
About Gary Hoy...
Gary Hoy started his career in the field of special education. He then started a side business but soon realized he was a “card carrying” business owner, not an active one. Through years of trial and error, Gary developed an amazing ability to “open doors.” He went on to individually counsel hundreds of business owners and many Fortune 100 company sales teams. He authored a book (Call Power) on call reluctance that sold 50,000 copies. With a thought provoking use of analogies and metaphors - his teaching will enhance your view of your potential and financial future.
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